ESPN Dallas Forces City To Establish Local Sports Media
Written by Andy   
Friday, 08 January 2010 09:26


Due to the success of ESPN's ESPN Dallas, the city has been forced to establish its own local sports media. Initial plans in Dallas include the start-up of a large sports department for the Dallas Morning News, as well as sports segments on the local news.  

"I can't believe it took the launch of ESPN Dallas for us to realize that we needed some medium to report on the happenings in the Dallas sports world," said a member of the city's Sports Commission. "How did we not think of this sooner? We do all of these things to promote Dallas/Ft. Worth sports, and to follow our favorite teams, and we didn't even have a large scale local media! Can you believe that?"

The Sports Commission does not want ESPN to be the premiere sports news source in the Dallas area, and hopes success with departments in the newspaper, as well as with local television affiliates, provides a stepping stone to bigger and better things.

"We have big plans for our local sports media. If things go well, we plan on launching several websites and sports related blogs of our own. No matter what happens, Dallas won't sit back and let ESPN come in and steal the show. No sir."

Photo from fOTOGLIF



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